Hayball Celebrates 40 Years with Pioneering Partnership to Measure and Quantify the Social Value of Architecture and Design in Australia

07 August 2023

Authored by Hayball

Celebrating our fortieth year, Hayball launched an Australian-first initiative to measure and quantify the social value of our projects across all sectors.

Working with the Australian Social Value Bank (ASVB), the partnership aims to conceptualise an industry-first measurement framework that will make it easy to demonstrate and evaluate the impact of design on people and communities, calculated through both qualitative data and a monetary value. This methodology was applied to one of our recently completed projects, CRT+YRD in Nightingale Village, where Hayball was the Executive Architect for the Nightingale Village precinct and Developer-Design Architect for one of the buildings, CRT+YRD.

“The social value of design relies on the level of wellbeing produced as a result – this can be through designing healthier, more active and safer communities as well as consideration of ethical procurement of supply chains and embedded resilient and environmentally sustainable practices. Furthering this research in Australia directly correlates to our vision to create socially and sustainably responsive design for our users,” said Hayball’s Co-Managing Principal, Tom Jordan.

Our pilot study leverages post-occupancy data of CRT+YRD’s residents to determine whether the project achieved a set of social outcomes that attempted to enhance the wellbeing of residents such as community engagement, feeling of safety and adaptability of housing.

Co-Managing Principal, Sarah Buckeridge, adds “The longer-term impact that the built environment has on people’s lives is fundamental to understanding the success of our places and projects. Our ultimate goal with this study is to have a framework and measurement tool that can be utilised across sectors for comparison and engagement with our peers in the Australian architecture and design industry. We hope that the pilot study of CRT+YRD in the Nightingale Village will start a meaningful conversation around measuring social value.”

Earlier this week, Michael Bleby of The Australian Financial Review  reported the findings of our pilot study and growing industry demand to measure wellbeing benefits to individuals and more widely to communities of developments.

Read the full article here.

To find out more about the pilot study please email Sarah Buckeridge and Eilish Barry