What are the driving forces behind the groundswell of creative office-based development aimed squarely at Melbourne’s city fringe markets?
Currently working with three developers on office projects in Collingwood, South Melbourne and Cremorne, Hayball is a considered a leader in the field. Managing Director Tom Jordan recently spoke to Urban Melbourne, providing insight on the hot topic that is city fringe office development.
Behind the strengthening of Melbourne’s city fringe office markets is the emerging dichotomy between the established CBD/Docklands ‘corporate’ tenant office space and emerging ‘creative’ tenants which are actively seeking to reject the norm.
Tom Jordan explains that these creative, dynamic businesses are looking to commit to collaborative hot spots such as Cremorne, rather than opting for more corporate CBD surrounds. It is a matter of perception, where these typically smaller businesses are taking a holistic approach toward their office requirements which include the ability to provide highly customised workspaces. …
… Beyond location and perception, Tom Jordan explains the offices themselves in these city fringe markets are generally quite different to larger corporate-based occupancies, amplifying certain aspects of design. Gone are partitions and plaster for instance, with earthier, open spaces the order of the day in these customised commercial designs …
(Extracts from Urban Melbourne)
Read the full article: Cornering the creative market: Hayball’s Tom Jordan on Melbourne’s new office dynamic
Pictured above: A vast rooftop terrace for Gipps Street, Collingwood. Conceived as a place to innovate, co-create and collaborate, among the amenities delivered will be end of trip facilities and communal spaces including a semi-public courtyard and rooftop terrace.